'Kando' is a Japanese word for the simultaneous feelings of
deep satisfaction and intense excitement that we experience when we
encounter something of exceptional value. Yamaha believes that Kando can
be generated by products and services that surpass customers expectations.
Yet for all the emotional elevation Kando provides, the
feeling can be short-lived, and people may be touched only for a moment.
Therefore, Yamaha's commitment is to make sure that all Yamaha products
and Yamaha services genuinely thrill, impress, and touch customers hearts
- the first time and every time.
New riders of motorcycles are familiar with the current
models but may not be aware of the
history of a given motorcycle manufacturer. Someone unfamiliar with motorcycles
associates the name Yamaha with musical instruments.
The Yamaha Motor Co., Ltd. was founded in 1955 after it
separated from Nippon Gakki.
The first Yamaha designed motorcycle was produced in 1957 and was a
twin-cylinder model called the YD-1. Yamaha began exporting to the United States
in 1960. In 1963 Yamaha made the TD-1 motorcycle that was a 250cc road racing
machine. Yamaha won its first road racing championship in 1964. Thus began a
road racing tradition that assisted Yamaha to become well known and drove many
new customers to its showrooms. Many groups of loyal Yamaha customers have
developed over the years. Yamaha is the second largest Japanese motorcycle
company. For 2001, Yamaha has 37 models divided into four groups:
Touring/Cruisers with 12 models, Super Sport with 4, Competition and Off-Road
with 14, Dual-Purpose with 2 and Scooters with 5 models.
Whichever model of
motorcycle you choose it is well known that Yamaha Motor Company succeed
with their vision and philosophies, total honesty towards the customer and
making products that hold their own enables the company that serves people
in thirty-three countries, to provide an improved lifestyle through
exceptional quality, high performance products.
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